How to Sell Your Company

Listen to How to Sell Your Company


The decision to sell your company is a big one. But, if you’re prepared and you know how to find the right buyer, it can be a smooth and rewarding process. In this blog post, we’ll walk you through everything you need to do to sell your company successfully.

First, we’ll discuss why selling your company can be a good idea. Then, we’ll give some tips on how to prepare your business for sale and how to find the right buyer. Finally, we’ll cover the closing process and what comes after the sale is complete.

So, if you’re thinking of selling your business, read on for everything you need to know about making it happen.

How to acquire a company

Why You Should Sell Your Company

The Benefits of Selling Your Company

Selling your company can be a great way to realize a return on your investment, as well as freeing up your time and energy to pursue other business ventures or interests. 

There are a number of benefits to selling your company, including:

  1. You can receive a lump sum of cash for the sale of your business, which can be used to invest in other businesses or pursuits.
  2. Selling frees up your time and energy to focus on other things, whether that means starting a new business, spending more time with family, or pursuing hobbies and interests outside of work.
  3. You may be able to negotiate an earn-out clause in the sale agreement, which gives you additional income if the buyer meets certain milestones after the sale is complete. This can provide some financial security and peace of mind after the sale is complete.
  4. In many cases, selling your company allows you to keep the team intact and in place, which can be important if you have built strong relationships with your employees over the years.
  5. Finally, selling provides an exit strategy for you as the owner/operator of the business. This can be important if you ever face personal or health issues that make it difficult or impossible to continue running the business yourself.

The Process of Selling Your Company

The process of selling your company can be divided into three main stages: preparation, finding a buyer, and closing the sale. Let’s take a closer look at each stage:


Before you begin actively marketing your company for sale, there are some important preparations you’ll need to make sure everything goes smoothly during the process. This includes conducting a thorough assessment of your business (including its strengths and weaknesses), creating a solid business plan, and getting your financials in order so potential buyers can get a clear picture of what they’re purchasing. 

It’s also important to have realistic expectations about what your company is worth – overvaluing it will likely scare away buyers while undervaluing it could leave money on the table that could’ve been used to finance post-sale goals like retirements or new businesses ventures.

Finding a Buyer

Once you’ve prepared your company for sale, it’s time to start looking for buyers. The first step is to identify your target buyers – who are they, what do they look for in an acquisition, and how can you reach them? Next, you’ll need to reach out to potential buyers and begin the negotiation process. This can be tricky, so it’s important to have a clear idea of what you want (and don’t want) from the sale before beginning negotiations.

Closing the Sale: If everything goes well during negotiations, the next step is to close the sale. This usually involves completing a due diligence process (to make sure the buyer is serious about the purchase and has the means to complete it), finalizing the sale agreement, and transferring ownership of the business. Once all of that is taken care of, congratulations – you’ve successfully sold your company!

How to Prepare Your Company for Sale

Conduct a Thorough Assessment

The first step in preparing your company for sale is to conduct a thorough assessment of your business. This will give you a clear understanding of the current value of your company and what needs to be done to increase its value. It is important to have realistic expectations when selling your company, so that you can find the right buyer who is willing to pay the right price.

There are a few key things you should look at when conducting your assessment:

  • Your financial situation: How much debt does your company have? What is your annual revenue? Are you profitable?
  • Your customer base: Who are your customers and how loyal are they?
  • Your competition: Who are they and what do they offer?
  • Your employees: Do you have good retention rates? Do they have the skills and experience necessary to help grow the business?

Create a Solid Business Plan

Once you have a good understanding of the current state of your business, you need to create a solid business plan for future growth. This will not only help you attract potential buyers, but it will also give you a roadmap for success after the sale. 

Your business plan should include:

  • A detailed description of your products or services
  • A marketing plan for attracting new customers
  • A sales strategy for increasing revenue
  • A financial plan outlining your long-term goals
  • An exit strategy for when you sell the business

Get Your Financials in Order

How to Find the Right Buyer for Your Company

Identify Your Target Buyers

The first step in finding the right buyer for your company is to identify your target buyers. There are two main types of buyers that you can target: strategic buyers and financial buyers. 

Strategic buyers are typically companies that are in the same industry as your company and are looking to acquire your business in order to expand their market share or product offerings. 

Financial buyers, on the other hand, are typically investment firms or wealthy individuals who are looking to purchase a business as an investment.

Once you have identified your target buyers, you will need to do some research to determine which companies or individuals fit that criteria. You can start by searching online for companies that have been acquired in your industry recently. 

This will give you an idea of which companies might be interested in acquiring your business. You can also look for private equity firms or venture capitalists that have invested in businesses similar to yours in the past. These firms typically have a lot of experience with acquisitions and may be interested in purchasing your company.

Reach Out to Potential Buyers

Once you have identified potential buyers for your business, you will need to reach out to them and gauge their interest level. The best way to do this is usually through a broker or investment banker who specializes in selling businesses. They will be able to contact potential buyers on your behalf and help you negotiate the sale of your company.

If you don’t want to use a broker, you can reach out to potential buyers yourself, but it’s important that you approach them carefully. You don’t want to give away too much information about your business early on in the process because it could jeopardize your negotiating position later on. Instead, try sending a brief letter of introduction followed by a non-disclosure agreement (NDA). This will allow you to provide potential buyers with more information about your business while protecting any sensitive information.

Negotiate the Sale

Once you’ve found a potential buyer that is interested in purchasing your business, it’s time to start negotiating the sale. This is where having a broker or investment banker can be extremely helpful. They will be able to help you negotiate a fair price for your business and ensure that all of the terms of the sale are favorable to you.

If you’re not using a broker, there are still a few things you can do to ensure that you get a good price for your business. 

First, make sure that you have all of your financial documentation in order so that you can show potential buyers exactly what they’re getting. 

Second, don’t be afraid to walk away from the negotiating table if the offers aren’t meeting your expectations. 

Finally, remember that it’s important to get everything in writing so that there’s no confusion later on down the road.

How to Close the Sale of Your Company

Complete the Due diligence Process

The due diligence process is critical to closing the sale of your company. This is when the buyer will investigate your business to confirm that it is a good investment. They will look at your financials, contracts, and other legal documents. Be sure to have all of your paperwork in order before beginning this process.

Finalize the Sale Agreement

Once the due diligence process is complete, you will need to finalize the sale agreement. This document will outline the terms of the sale, including the price and any contingencies. Be sure to have a lawyer review this agreement before signing it.

Transfer Ownership

The final step in selling your company is transferring ownership to the buyer. This can be done by transferring shares of stock or signing over the deed to the property. Be sure to consult with a lawyer to ensure that everything is done correctly.


Selling your company can be a great way to maximize its value and ensure its continued success. However, it’s important to prepare your company for sale and find the right buyer. With careful planning and execution, you can successfully sell your company and reap the rewards.

Author, Rune Holsvik